Our mission

idsundry is on a mission to create products that makes chores and daily activities more enjoyable.

What is idsundry?

“Sundry : adjective : Various; miscellaneous.”

idsundry was created by Mattias Nordin, the name being a play on the abbreviation “id”, ranging from “identity”, “I do” and “industrial design” and “sundry” deriving from the word “miscellaneous”, implying that the products can be varied, In both category and trade.

Coming from a industrial design background, the core values of the company are simplicity, longevity and personal ownership.